Tray display and container



March 23, 1943. w. A. RINGLER TRAY DISPLAY AND CONTAINER Filed July 19, 1940 2 Sheets-Sheet l INVENTOR WiHiqm A. Rmgler )Ea ATTORN EY March 23, 1943. w. A. RINGLER 2,314,424

TRAY DISPLAY AND CONTAINER Filed July 19, 1940 2 Sheets-Sheet 2 Y lNV NTOR v Willam A. Rim er gig I I A TToRNEY atented er. 23 i943 TRAY DHSHLAY AND CQN'EAHNER William A. Htlngler, Wayne, Pa... ass'lgnor to Na tional Folding Eton Comp-any,

New Haven,

@onn a corporation of New Jersey Application .lluly 39, 19%, Serial No. 3 56.303

'2 @laims.

The present invention relates to improved displays. provided with a tray for receiving and displaying merchandise.

Preferred embodiments of the invention are of the collapsible type. the setting up of the display from collapsed status being readily afforded by mere shifting of relative positions of certain bottom panel and in turn witha front paneL.

to the upper portion of which. and more specifically to the upper edge portions of such front panelrare connected oppositely disposed side panels which extend horizontally from the front panel to the back panel. Integrally connected with each side panel is a panel-each termed for convenience a tray side panel-which. when the display is set up. is swung downwardly about its score line toward. and. preferably engaging the bottom panel: these tray side panels cooperate with the respective portions of the front and back panels disposed between the horizontal side panels, to form the tray of the display.

Desirably the rear edge portions of the tray side panels are locked in stable position; as in suitable recesses provided in the back panel. Preferably; the said tray side panels serve further to stabilize the display when in set-up status by reinforcing the front panel by engagement with the inner face of the front panel. 7

One type of preferred embodiment of the invention has its back panel extending upwardly, and also its front panel, at an angle to the vertical receding. il e.. tilted from the observer viewing the display from its front. thus adding artistic quality to the display.

Another type of preferred embodiment of the invention is coordinated as to its component panels, to have the back panel extending upwardly substantially vertically, the front panel extending either substantially vertically or at an angle to the vertical, as preferred.

Further features and objects of the invention will be more fully understood from the following detail description and the accompanying drawings, in which:

Fig. 1 is a front perspective view of a preferred form of tray or display embodying the invention;

Fig. 2 is a vertical sectional view taken on line 2-2 of Fig- Fig. 3 is a plan view of the blank from which the tray display shown in Figs, 1v and 2 is formed;

Fig. 4 is an edge view of the blank 01? Fig. 3. folded upon itself and glued. and constituting in collapsible status the set-up tray display illustrated in Fig. l;

Fig. 5 is a front perspective view of another preferred embodiment of the invention;

. Fig.6 is a vertical sectional view on' line 6-6 of Fig. 5;

Fig. 7 is a planview of the blank of the tray display shown in Figs. 5 and 6.

Referring to Figs. 1 and 2 of the drawings, the

I tray display. indicated l0 generally. comprises a tray portion ll suitably contoured and dimensioned for receiving articles for display or sale. The contour and dimension of the tray ll of the embodiment as illustrated in Figs, 1 and 2 are adapted for receiving articles of the nature of cans of smoking tobacco. cartons containing tubes or cans of tooth powder, pharmaceutical products.

The tray display illustrated in Figs. 1 and 2 comprises further a back panel I! applicable for bearing advertising indicia and/or ornamentation. desirably related to the articles disposed within the tray ii.

For display purposes, it is also desirable that the back panel l2 extend vertically upwardly at an angle. recede from the observer viewing the display and its contents from the front. the angle of recession. as appears from Fig. 2 being subject to variation as desired.

In the more preferred embodiments of the invention the front panel it extends also at an angle to the vertical. and may be substantially parallel to the receding back panel l2.

The tray display. as illustrated, is formed of a collapsible blank, as appears more fully hereinafter; however, the invention is not limited to such collapsible feature.

structurally, the collapsible may display iii. as appears inset-up status in Figs. 1 and 2 and in flat blank in Fig. 3 and in collapsed status in Fig. 4. comprises the lower back panel M,

' hingedly connected to the bottom panel IS, in

turn hingedly connected to the stated front panel 13. To oppositely related upper portions of the front panel are connected oppositely disposed and horizontally extending side panels l6, l6. ciflcally these side panels l6, l6 are integrally.

i. e.. hingedly connected to oppositely related por- Spe-.

and front panel l3, define the tray ll of the dis-.

play. 1

To stabilize the display when set up, the back panel H is provided with suitably located and dimensioned slots Ila, Ha, or equivalent recesses and the rear edge portions 11a, of the tray side panels ll, 11, are contoured to be snapped into said recesses Ma, lla,-respectively. Further, stabilization of the display is had by suitably contouring the front edge portions i'lb, Nb, of the tray side panels H, H, to engage the inner face of the front panel I3.

In an embodiment of the invention of the collapsible type having its back panel and its front panel extending at an angle to the vertical and formed from a single blank, as appears from Fig. 3, the respective front edges l'lb, Nb, of the tray side panels l1, II, are severed at mutually re-entrantly related angles and to the longitudinal center line of the blank, the extent of each angle determining the extent of the angle to the vertical of the back panel and the front panel when the display is set up. It is observed that the angle of severing at the edges I11), Nb, of the tray side panels I I, I1, results in tilting of the front panel l3 at the front of the tray II, a feature adding to the attractiveness of the display.

If desired, and as is illustrated in Figs. 1 and 2, an easel-like formation is had at the rear of the bottom panel i5, by providing a line of severing, see He, shown of arcuate configuration. This gives rise also to a corresponding cut-out, as indicated at a, see Fig. 1, which is normally concealed when any articles are placed in the tray H.

The indicated extension l2a, shown at the upper edge of the display. see Fig. 1 is optional.

The blank of the collapsible type of tray display, shown in Fig. 3, is largely apparent from the above detail description of Figs. 1 and 2. To complete the description of the indications appearing in Fig. 3, the line HA is a line of severing; the lines l8, l8, are score lines, likewise the lines l9, IS; the line 20 is a score line as also the lines 2|, 2|. The stippling indicated at 22, represents glue 'or other adhesive or other form of attachment, which is employed for securing the upper edge portion of the lower back panel [4 to the lower edge portion of the upper back panel 12, see 2211 in Fig. 2, and indicated, also by 22a in Fig. 4, which shows in edge view the blank of Fig. 3 folded and secured as above set forth and constituting the tray display of Figs. 1 and 2 in collapsed status.

The folding of the blank of Fig. 3 and gluing of the same, as aforesaid, may be carried out on a conventional collapsible box making machine.

As appears from Figs. 3 and 4, any printing or other impressions desired upon the faces of the back panel I2, and/or front panel, and/or side panels It, IS, may be performed simultaneously at a single operation.

The embodiment shown in set-up status in Figs. 5 and 6, and in blank in Fig. '7, follows generally that shown in Figs. 1 through 4, described hereinabove, and like parts are designated by like reference characters. The embodiment shown in Figs. 5 and 6 is characterized by the back panel I! and front panel I3 extending substantially vertically when the display is set up, effected by contouring the rear edges Ha, Ho, 01' the tray side panel l1, H, see Fig. 7, by severed lines forming mutually re-entrantly related angles and at an angle to the longitudinal center line of the blank. The front edges l'lb, Nb of the tray side panels l1, H, are contoured square by lines of severing applied to the blank.

In the embodiment shown in Figures 5, 6 and 7, the panel l2, if desired, may serve as the cover or closing panel of the tray display by swinging the panel l2 downwardly to effect closure, which may be facilitated by providing a score line at the hinge line, which may be located as indicated at 22b, in Fig. '7.

Whereas I have described my invention by reference to specific forms thereof, it will be understood that many changes and modifications may be made without departing from the spirit of the invention.

I claim: I

1. In a display formed of a single blank of pa- .per stock or the like, the combination of an upper back panel, mutually spaced side panels; a front panel; a bottom panel; and a lower back panel; said panels being hingedly connected with one another in the order named and said lower back panel being connected to said upper back panel; downwardly extending tray wall panels cut from the material of the blank between said side panels and hingedly connected to inner edges of said mutually spaced side panels along fold lines and extending toward the bottom panel to provide a tray for reception of goods to be displayed; the front edges of said tray wall panels being cut at an angle to the vertical whereby upon engagement with the inner face of said front panel, said front panel is tilted rearwardly as viewed from the front of the display and said lower and upper back panels are correspondingly tilted; the rear cut edges of the tray walls being at right angles to said fold line; said lower back panel being provided with slots torespectively freely receive the rear edges of said tray wall panels and thereby maintain the display in tilted set-up status.

2. In a display formed of a single blank of paper stock or the like, the combination of an upper back panel, mutually spaced side panels; a front panel; a bottom panel; and a lower back panel; said panels being hingedly connected with one another in the order named and said lower back panel being connected to said upper back panel; downwardly extending tray wall panels cut from the material of the blank between said side panels and hingedly connected to inner edges of said mutually spaced side panels along fold lines and extending to the bottom panel to provide a tray for reception of goods to be displayed; the front edge of each of said tray wall panels defining a straight line and cut for engagement with the inner face of said front panel; the rear cut edge of each of the tray Walls defining a straight line at such an angle with respect to said fold lines as to intersect said lower back panels; said lower back panel being provided with slots to respectively freely receive the rear edges of said tray wall panels and thereby maintain the display in set-up status.

WILLIAM A. RINGLER. 

